What is an evangelical?

What do people think of when they hear evangelical? Ron Sellers, president of Ellison Research, wanted to find out, so in 2008, he asked 1,007 randomly selected Americans a simple question: "In your own words, how would you define exactly what an 'evangelical Christian' is? Please be as specific and complete as you can in your answer."

In the most common response, 36 percent of the respondents reported having no idea what the term meant. This alone cautions us about relying on this label in research. Another 8 percent made a negative comment but without giving a substantive definition. The remaining answers were all over the map—including people who thought that "evangelical Christians" meant any Christian who evangelized, was devoted to their faith, was politically conservative, or relied on the Bible. In all, only a little over half of the respondents (56 percent) could offer any type of substantive definition—even a wrong one (like very strict Catholics or angel worshipers). Some of the respondents described evangelicals in harsh language, using terms such as "psychos, stupid, narrow-minded, bigots, idiots, manipulative, fanatics, and greedy." Yet some of the harshest language came from people who couldn't even define what an evangelical is—they just knew they didn't like them.

Ellison's findings harken to a classic sociological study of racial and ethnic discrimination. In the 1940s, sociologist Eugene Hartley asked college students about their attitudes toward different groups. However, his list of groups included several fictitious or otherwise unknown groups, such as the Danireans, Pirenians, and Wallonians. A good portion of the respondents reported having antipathy toward these fictitious groups. So they didn't like people who not only had they never met, but who didn't even exist.

CT