Oh, things have gotten a lot better, but there is a long, long way to go. How I see it, too many churches try too hard to be relevant with all kinds of crazy gimmicks. In my opinion, people are looking for truth, honesty… real things. I feel that the gospel is often sold short because of some odd marketing schemes or being ‘the coolest church.’ It seems forced to me and not authentic. I think the main thing is to be true to who you are as the body of Christ and do all things with excellence. If you can’t do something well, find someone to do it better.
- Be honest about who your are as a church and what your mission is.
- Use design as a tool to help communicate the church’s vision and personality in a sincere way.
- Figure out a visual tone/style that is also appropriate to the project.
- Always do your best work with excellence, whatever it is that you are doing.
- Always strive to grow in passion, professionally and spiritually.
Michael Cina (top designer)
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