...new technologies compete with old ones - for time, for attention, for money, for prestige, but mostly for dominance of their world-view. This competition is implicit once we acknowledge that medium contains an ideological bias. And it is a fierce competition, as only ideological competitions can be. It is not merely a matter of tool against tool - the alphabet attacking ideographic writing, the printing press attacking the illuminated manuscript, the photograph attacking the art of painting, television attacking the printed word. When media make war against each other, it is a case of world-views in collision.
Technopoly, p16.
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