Image/Word

"A video-streamed sermon on the Incarnation would be ironic at best and offensive at worst." And when most people are consuming electronic media ad nauseum, then the primary medium for a countercultural church must be an unplugged one.

Adopting and baptizing the new visual technologies is a losing strategy as well. The church will never do it as well as the culture. If James Cameron can spend $500 million, invent a new camera and new 3D techniques in order to produce the most visually stunning film ever recorded, and you can't remember a single character's name, do you really think your church budget is going to somehow do a better job of telling the Jesus story with PowerPoint, YouTube clips, or an internally-generated video? Even if you have the budget and artistic talent within your church to make quality films, because it is an image-based medium, it cannot penetrate the surface the way word-based communication can.

The new media techniques being employed in our churches may distract us from being bored in church for a little while, but beyond that they have no staying power because they have little authority. And they have little authority because they reflect the seen reality rather than the spoken truth. Take a great sermon from a hundred or a thousand years ago. When we read it, the message is still authoritative, and often still applicable. But watch a video of your favorite preacher from five or ten years ago and I guarantee it will be somewhat embarrassing. The visuals will take away from the message. Wow, just look at those clothes! The sincerity and theology is obliterated by the dated look of the fashion of the time. The authority of the word is eroded by the overwhelming power of the visual.

Leadership