Tuesday, May 03, 2011

Selling purity

Reflecting on the media commodification of girls, and Miranda Cosgrove's impending 18th birthday (given what has happened to most other teen starlets...)

Cosgrove’s pristine image is inextricably tied to her career, a dynamic that presents us with two key problems. Orenstein summarizes the first one in her book. Of the partnership between morality and profit she writes, “I suspect that you cannot commodify a girl’s virginity without, eventually, commodifying what comes after” (129). In other words, the entertainment industry isn’t promoting chastity; it’s selling what sells. Up until a certain age, innocence is a powerful marketing image, but when purity no longer garners attention, these young starlets turn to what sells. And what usually sells is sex.

CT her.menuetics.

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