The British people generally seem to disdain commercialism. (They've been brainwashed for years by the non-commercial BBC.) Their attitude is mostly evident in the soft-sell on their commercial television. They do a lovely little domestic scene, and hidden somewhere in it is the product. They rarely refer to it directly...
...the big difference in those days was that in England the government subsidized TV, in America we work on TV so we can subsidize the government.
Bob Hope, I Owe Russia $1200 (1963), p 27
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